Creating Awareness: This is like putting up a fancy sign for your bakery. Demand generation raises awareness of your product or service among potential customers who might not even know they need it yet. This could involve things like social media campaigns, content marketing (blog posts, articles), or even public relations efforts.

Educating the Market: Once people notice your bakery, they might wonder what kind of cupcakes you offer. Demand generation educates potential customers about what your product or service does and how it can benefit them. This could involve webinars, ebooks, white papers, or informative blog posts.

Generating Interest: Now that people know you exist and what you offer, how do you make them crave your cupcakes? Demand generation uses targeted marketing strategies to pique interest and create a desire for your product or service. This could involve targeted social media ads, email marketing campaigns with special offers, or even influencer marketing.

Building Relationships: A customer who walks into your bakery for the first time might just buy one cupcake. But a loyal customer might come in every week. Demand generation aims to build relationships with potential customers, nurturing their interest and keeping your brand top-of-mind. This could involve personalized email campaigns, loyalty programs, or exclusive content offers.